On the go
Made for the day you actually have.
4th & Avery
Our watches in nylon, leather, and steel are built to steal the spotlight.
G10 NATO watches · 32mm women’s watches · Watch buying guide

4th & Avery is a small watch line: G10 NATO in nylon at about 40mm, and 4A in leather or steel at 32mm. Quartz. Rain is fine. Swimming is not. Nothing loud, nothing fussy.
If you want interchangeable nylon, start with the G10 NATO watches. If you want a 32mm women’s watch — or any smaller wrist — start with Maua and Blom. The Watch Finder will stay with what we can ship.
Made for the day you actually have.
G10 NATO and the 4A line.
Rain is fine. Not for swimming.
Ready to ship.
Need a hand?
How you’ll wear it and what strap you like. We’ll stay with what’s on the shelf.

Our story
Fourth comes from my suffix. Avery is my brother’s middle name. Together they represent structure and individuality, legacy and a fresh perspective.
FAQ
If you want nylon and a 40mm case, start with a G10 NATO.
Maua and Blom are 32mm. Leather on Maua, steel on Blom.
Strap, budget, and whether it’s for you or someone else. We only show watches we can ship now. Read the buying guide.
The list
Restocks, new colors, and the occasional note from us.